SUNZINET Blog - Digital Marketing

Black glasses with a wide frame and Agentic AI | AI Glasses SUNZINET

AI Glasses – The end of the smartphone as we know it?

For over 15 years, the smartphone has been our central gateway to the digital world. But a new...

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Lucas Broich SUNZINET and Keren Burns Storyblok_GEO in Online Marketing Strategy SUNZINET

GEO versus SEO: The rules of visibility are changing

The digital world is changing rapidly, and with the introduction of Generative Engine Optimization...

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Jemand hält ein Smartphone in der einen Hand und tippt mit der anderen etwas ein. Ein KI-Suchfeld ist darüber transparent eingeblendet. | GEO in Online-Marketing-Strategie SUNZINET

Generative Engine Optimization (GEO): Why should it be an important part of your online marketing strategy in 2026

The way we search online is changing: Generative Engine Optimization, AI, and new SEO approaches...

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Two young men are looking at a smartphone, positioned in the center of the image, with apps featuring various online communication icons floating in a circle around the smartphone | B2B Marketing SUNZINET

B2B marketing strategy: how to communicate effectively with your target group!

An effective B2B marketing strategy is more than just individual actions like mailings or trade...

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Eine Person steht vor Pfeilen, die in verschiedene Richtungen zeigen. Symbolbild für die Entscheidung für das richtige Marketing Automation Tool.

Marketing Automation tools compared: which solution is right for my business?

Choosing the right Marketing Automation tool is a key success factor for modern businesses. Those...

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Two young professionals, a woman and a man, work together at a modern workplace. Both are sitting in front of computers and laughing while looking at a digital device. | sales automation SUNZINET

How to reduce operating costs with marketing and sales automation

Increasing efficiency and lowering costs – these are the central challenges for marketing and sales...

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The image shows a young woman sitting at a desk in a modern, well-lit room, working on her laptop. She is wearing an orange sweatshirt and smiling while interacting with the laptop. In the background, there are plants and a window. The woman could be working on planning or implementing B2B Marketing Automation to optimize and automate marketing processes in businesses.

Marketing Automation in B2B – actionable insights for your everyday business

Customers today no longer expect mass advertising, but relevant content — personalized, precise,...

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Daniel Palm - Chief Marketing Officer bei SUNZINET | HubSpot Deep Research Connector:

HubSpot Deep Research Connector: Revolutionizing Revenue Operations with AI – but only with a clean CRM foundation

In the rapidly evolving world of Revenue Operations (RevOps), the use of AI-powered tools is...

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A hand holds a red and white horseshoe magnet aimed at several stylized white paper figures. Jagged lines illustrate the magnetic pull toward the figures. The background is solid turquoise. The image symbolizes customer retention

Retention marketing: 4 key methods for long-term business growth

In the drive for growth, many businesses focus on acquiring new customers - often overlooking the...

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Person using a stylus to interact with a laptop, with digitally superimposed checkboxes, documents, and checkmarks | CRM System SUNZINET

Transform your CRM system into a Single Source of Truth

You've invested in marketing to drive growth. But are you and your team seeing the full, accurate...

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rofessional business meeting where a woman is presenting data on a screen to a group of colleagues | Marketing KPIs SUNZINET

Establishing Shared Goals and KPIs for Marketing & Sales

If your Marketing and Sales teams face the following challenges, then this blog is a must-read:...

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Woman smiling at her laptop, Storyblok-B on the right | 5 things we love about the headless CMS Storyblok

5 things we love about Headless CMS Storyblok

There was a time when companies had only a handful of content management systems (CMS) to choose...

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