Intelligent automation is the future of digital work, and HubSpot is raising the bar with Breeze AI. Introduced at Inbound 2024, this AI-driven solution seamlessly integrates advanced Artificial Intelligence (AI) into the HubSpot ecosystem, ushering in a new era of productivity for businesses. But Breeze AI is more than just a smart assistant for sales – it revolutionizes every aspect of Revenue Operations (RevOps).
From marketing and sales to customer service and operational processes, Breeze AI connects all core areas seamlessly, enabling better decision-making, driving automation, and optimizing revenue processes. But how exactly does it work? Let’s take a closer look at its key features and benefits.
Breeze AI: The three pillars of HubSpot’s AI Solution
1. Breeze Copilot: The Smart AI Assistant for daily operations
At the heart of Breeze AI is Breeze Copilot, an intelligent assistant that simplifies daily tasks within HubSpot. It goes beyond traditional chatbots by providing real-time, context-aware recommendations.
- Automated Workflows: Breeze Copilot analyzes what you’re doing and suggests the next logical step—whether it's scheduling a meeting, updating customer data, or personalizing an email.
- CRM Optimization: AI identifies patterns in customer data and helps automatically update or enrich information.
- Seamless Integration: Copilot works across HubSpot, from the CRM to the Marketing Hub and Service Hubs.
By reducing manual workload, this AI assistant allows teams to focus on what matters most — their customers.
2. Breeze Agents: AI-powered automation for Marketing, Sales & Service
Beyond Copilot, Breeze Agents are specialized AI tools that automate specific tasks, boosting efficiency across RevOps.
Breeze AI for Marketing: Smarter automation for better campaigns
For marketing teams, Breeze AI delivers powerful automation features:
- AI-Generated Social Media Posts: Automatically create on-brand content tailored to different platforms.
- Personalized Email Campaigns: AI analyzes customer behavior and tailors email content for higher engagement.
- Dynamic Blog Posts & Landing Pages: Generate targeted content to drive traffic and conversions.
With these tools, marketing teams can work more efficiently and improve conversion rates significantly.
Breeze AI for Sales: More qualified leads, less manual work
Breeze AI enhances the entire sales process by reducing manual tasks:
- Automated Lead Generation & Scoring: AI analyzes data to prioritize high-value leads.
- AI Meeting Assistant: Prepares meetings with relevant CRM data and suggested talking points.
- Smart Quote Automation: Creates personalized sales proposals based on customer data and previous interactions.
This enables sales teams to move faster, have more relevant conversations, and close deals more effectively.
Breeze AI for Customer Service: Faster responses, happier customers
Customer service teams also benefit significantly from Breeze AI:
- AI Chatbots & Automated Replies: AI recognizes common customer inquiries and responds instantly.
- Support Ticket Analysis: Automatically categorizes and prioritizes support tickets.
- Personalized Problem-Solving: Uses CRM data to suggest the best solutions for each customer.
The result? Less manual effort, faster response times, and increased customer satisfaction.
Overview of Breeze Agents features for Marketing, Sales and Customer Service
3. Breeze Intelligence: AI-Driven insights for smarter decisions
Another key feature of Breeze AI is Breeze Intelligence, an AI-powered data enrichment and analytics tool.
- Automatic CRM Data Enrichment: AI pulls data from external sources to update customer records.
- Buyer Intent Identification: Breeze Intelligence detects which prospects are most likely to make a purchase.
- 360° Customer View: Gain a more complete understanding of your customers for better marketing and sales strategies.
This advanced data processing helps companies optimize their strategies and respond more effectively to customer needs.
How much does HubSpot Breeze AI cost?
The cost of HubSpot’s Breeze AI varies depending on the selected features and subscription levels, making it difficult to define a flat rate.
Breeze Intelligence, in particular, comes with unique pricing conditions. This add-on is available exclusively for customers with a paid HubSpot subscription (Starter+). It operates on a credit-based model, meaning businesses purchase credits that can be used for specific functions such as data enrichment or identifying buyer intent. In other words, with Breeze Intelligence, you only pay for what you actually use.
This flexibility allows small businesses to start with a smaller credit package, while larger organizations can acquire more credits for advanced data analysis.
What Does This Mean for You?
If you want to know the exact costs for your business, we’re happy to help. Let’s find the Breeze AI package that best fits your needs. Get in touch with us today!
Breeze AI FAQ: Your questions, answered
With the launch of Breeze AI, many questions have arisen regarding its capabilities, pricing, and compliance. Here are the most frequently asked questions:
What makes Breeze Intelligence unique?
Breeze Intelligence prioritizes data accuracy over quantity and only provides verified, high-quality data for more precise insights.
Is Breeze Intelligence free?
No, Breeze Intelligence is a paid add-on that requires a Starter+ HubSpot subscription.
Is there a limit on website visitors in Breeze Intelligence?
No, paid Breeze Intelligence customers have unlimited access to visitor data. Free users can only see the top 20 visitors per view.
Is Breeze AI GDPR compliant?
Yes. HubSpot ensures full transparency in data processing and provides mechanisms to support GDPR and CCPA compliance.
Can Breeze Intelligence enrich all my contacts and companies?
Breeze Intelligence includes over 200 million buyer and company profiles. If data is unavailable for a specific company or contact, no unverified information will be provided.
How fast does data enrichment happen?
In most cases, within seconds—though large lists may take slightly longer.
Conclusion: Why HubSpot Breeze AI is the future of digital business
As we saw, Breeze AI is more than an automation tool — it transforms Revenue Operations across marketing, sales, and customer service. The tool:
- Breaks down Silos and aligns departments with AI-powered insights and automation.
- Boosts productivity, reducing time spent on repetitive tasks and allowing teams to focus on strategy.
- Enhances the Customer Experience with AI-driven personalization improving engagement and satisfaction.
- Improves decision-making, providing data-backed recommendations for smarter business strategies.
Whether you need personalized campaigns, smart lead generation, AI-powered sales assistance, or automated customer service, Breeze AI has you covered. Businesses that adopt this cutting-edge technology today will gain a competitive edge in the digital landscape.
Want to learn more?
Let’s discuss how HubSpot Breeze AI can transform your business. Schedule a consultation today!
