Connecting resellers with wholesalers 

The B2B e-commerce market is growing rapidly, as more and more wholesalers and manufacturers are adopting digital platforms to sell their products and services to their resellers and distributors. However, not all B2B webshops are created equal. Some of them have a secret strategy that gives them a competitive edge over their rivals and ensures long-term customer retention and loyalty. In this article, we will reveal this strategy and show you how it works in practice.

Providing value-added features to partners

The secret strategy behind some of the most successful B2B webshops is to provide their partners with value-added features that help them run their own businesses more efficiently and effectively. These features are not just nice-to-have extras, but essential tools that enable the partners to manage their orders, inventory, pricing, offers, and loyalty programs with ease and convenience. By offering these features, the webshop operator is not only selling products, but also solutions that solve the partners' pain points and challenges.

Let's explore features facilitating Partners' daily tasks 

EAN code scanner

Enables the partners to scan the barcodes of the products they want to order using their smartphone or tablet, and add them to their basket instantly. This saves them time and reduces the risk of errors.

Advanced wish lists

Enables the partners to create and manage their own wish lists of products they want to order in the future. They can also share their wish lists with their customers, colleagues, or suppliers, and receive feedback or suggestions.

Partners users administration

Allows the partners to create and manage their own user accounts, assign roles and permissions, and monitor their activity and performance. They can also set up notifications and alerts for their users, such as order confirmations, delivery updates, or special offers.

Wholesale prices selector

Enables the partners to choose the best price for their products based on their order quantity, delivery time, payment method, or other criteria. They can also set up their own margin and profit calculations, and see the final price for their customers.

Advanced offer generator

Allows the partners to create and send customized offers to their customers, with their own logo, branding, and terms and conditions. They can also track the status of their offers, and convert them into orders with one click.

Option to order selected products from the checkout

Enables the partners to order only the products they need from their basket, and leave the rest for later. This gives them more flexibility and control over their cash flow and inventory.

Advanced automation of loyalty programs

Allows the partners to participate in various loyalty programs offered by the webshop operator, such as discounts, rewards, bonuses, or free shipping. They can also see their progress and achievements, and redeem their benefits easily.

The Benefits

By providing their partners with these value-added features, the webshop operator is not only delivering a superior customer experience, but also fostering digitalization, loyalty, and bonding. Here are some of the benefits of this strategy.

• Digitalization: helping partners to embrace digital transformation and adopt modern technologies that enhance their productivity, efficiency, and competitiveness. This is especially beneficial for smaller partners who may not have the resources or expertise to implement such solutions on their own.
• Loyalty: creating a loyal customer base that is less likely to switch to another supplier, as they are satisfied with the products and services they receive. They are also more likely to buy more products, more frequently, and more consistently, as they enjoy the convenience and benefits of the webshop.
• Bonding: building a strong relationship and trust with partners, as they are not only selling products, but also solving problems and adding value. They are also creating a sense of community and collaboration among their partners, as they can share their feedback, suggestions, and best practices.
  

The secret strategy behind some of the contemporary B2B commerce systems is to connect resellers with wholesalers by enabling cutting-edge digital solutions in exchange for loyalty. This strategy not only increases sales and profits, but also creates a win-win situation for both parties, as they can grow and succeed together in the competitive e-commerce market.