SUNZINET Blog

The image shows a young woman sitting at a desk in a modern, well-lit room, working on her laptop. She is wearing an orange sweatshirt and smiling while interacting with the laptop. In the background, there are plants and a window. The woman could be working on planning or implementing B2B Marketing Automation to optimize and automate marketing processes in businesses.

Marketing Automation in B2B – actionable insights for your everyday business

Customers today no longer expect mass advertising, but relevant content — personalized, precise,...

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Daniel Palm - Chief Marketing Officer bei SUNZINET | HubSpot Deep Research Connector:

HubSpot Deep Research Connector: Revolutionizing Revenue Operations with AI – but only with a clean CRM foundation

In the rapidly evolving world of Revenue Operations (RevOps), the use of AI-powered tools is...

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A hand holds a red and white horseshoe magnet aimed at several stylized white paper figures. Jagged lines illustrate the magnetic pull toward the figures. The background is solid turquoise. The image symbolizes customer retention

Retention marketing: 4 key methods for long-term business growth

In the drive for growth, many businesses focus on acquiring new customers - often overlooking the...

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A user holds a smartphone in their hand while a stylized representation of a brain, made of glowing interconnected lines, hovers above the device. The image symbolizes artificial intelligence and digital innovation. | Prerequisites for AI

Prerequisites for AI in business: Why over 80% of projects fail – and how to do it better

AI

Artificial Intelligence (AI) is seen as a key technology for the future. But in many organizations,...

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Tablet with different graphs | Header image for AI in CRM

AI in CRM: 5 powerful use cases to boost your sales

One in five companies in Germany is already using artificial intelligence – and the trend is on the...

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Person using a stylus to interact with a laptop, with digitally superimposed checkboxes, documents, and checkmarks | CRM System SUNZINET

Transform your CRM system into a Single Source of Truth

For growing businesses, keeping customer data organized and accessible across marketing, sales, and...

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rofessional business meeting where a woman is presenting data on a screen to a group of colleagues | Marketing KPIs SUNZINET

Establishing Shared Goals and KPIs for Marketing & Sales

If your Marketing and Sales teams face the following challenges, then this blog is a must-read:...

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A Justitia statue with scales and blindfold in the foreground, symbolizing justice and the rule of law. In the background, a slightly blurred wooden gavel rests on a book. The image represents the Accessibility Strengthening Act (BFSG) 2025 and its legal implications.

BFSG (Accessibility Strengthening Act) 2025: Key insights for businesses

Digital accessibility becomes law: Starting in 2025, the BFSG (Accessibility Strengthening Act)...

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A woman looking into the distance with binoculars as symbol for Revenue Lifecycle Management | SUNZINET

What is Revenue Lifecycle Management (and what is not)?

If your company is facing the following challenges, then it might be time to introduce Revenue...

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HubSpot Breeze AI: How the AI solution takes Revenue Operations to the next level

Intelligent automation is the future of digital work, and HubSpot is raising the bar with Breeze...

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Symbolic image for Internal communication trends in 2025: A team in a modern office at a meeting. A woman gesticulates while her colleagues listen attentively and smile. Laptops, notebooks and coffee cups on the table emphasize the productive atmosphere.

Internal Communication: Key Trends in 2025

Employee Experience und Digital Workplace

Internal communication is undergoing a transformation. Technological innovations, new work models,...

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A person wearing a yellow sweater is sitting on the floor with a laptop on their lap. Their hands are typing on the keyboard. Overlaid is a graphical search bar with the word 'Search ...' symbolizing onsite search. Next to it is a green magnifying glass icon. To the left of the person, white headphones are placed on the floor.

Success factor onsite search: Boost conversions with an optimal search experience

In today’s competitive landscape, standing out has become a true challenge for businesses. No...

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