SUNZINET Blog

The image shows a young woman sitting at a desk in a modern, well-lit room, working on her laptop. She is wearing an orange sweatshirt and smiling while interacting with the laptop. In the background, there are plants and a window. The woman could be working on planning or implementing B2B Marketing Automation to optimize and automate marketing processes in businesses.

Marketing Automation in B2B – actionable insights for your everyday business

Customers today no longer expect mass advertising, but relevant content — personalized, precise,...

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Person using a stylus to interact with a laptop, with digitally superimposed checkboxes, documents, and checkmarks | CRM System SUNZINET

Transform your CRM system into a Single Source of Truth

You've invested in marketing to drive growth. But are you and your team seeing the full, accurate...

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rofessional business meeting where a woman is presenting data on a screen to a group of colleagues | Marketing KPIs SUNZINET

Establishing Shared Goals and KPIs for Marketing & Sales

If your Marketing and Sales teams face the following challenges, then this blog is a must-read:...

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Header Optimizing B2B Lead Generation: Avoid These 3 Mistakes & Embrace Best Practices

Optimizing B2B Lead Generation: Avoid These 3 Mistakes & Embrace Best Practices

Lead generation in B2B businesses is often more complex than in B2C due to extended sales cycles,...

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